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Demographic Data

Your customers may be a homogeneous lot, but probably not. Are there some product lines that appeal to younger folks? People of one ethnicity as opposed to another? Etc.

Start with your beliefs - do you think your customers are the same or do they differ based upon the pricing or features of products? To test this, separate your customer file into categories based upon their purchases. Then profile these as distinct lists and look at the results - are they in fact similar or quiet different? Knowing answers to questions like this will allow you to better market your products. For example who should be on the cover of the flyer - what age, rage, income level etc are you trying to appeal to.

Our Market Segmentation and GeocodeDVD will both process customer lists and return to you the profile of the people who live in the area immediately surrounding each address. We also have products with a wide selection of demographic data. Census data may be appropriate or maybe you are better off looking at current year Estimates and 5 year Projections to be able to do trend analysis regarding changes in areas that you want to target.

GeoLytics Market Segmentation and GeocodeDVD will both process customer lists and return to you the profile of the people who live in the area immediately surrounding each address


Spectrum Market Segmentation appends over 80 profiles to your addresses describing your customers in complex sociological terms as well as including several single variable demographic profiles allowing you to assess who lives in each of these areas: Are they Young Families in Smaller Cities or are they Working Class Single Suburbanites? Spectrum will not only give you the profiles but also tell you how many people qualify for each of the profiles in that area.

For more information about Spectrum Market Segmentation, please click here

To order Spectrum Market Segmentation, please click here


The GeocodeDVD is GeoLytics principal geocoding software. This DVD lets you run lists of addresses in batch or single address mode, and it automatically assigns the latitude/longitude, block number, and appends 60+ demographic variables. We also have GeocodeDVD with Estimates and Projections that can automatically append the latest demographic Estimates and Projections to your addresses.

For more information on the GeocodeDVD, please click here.

To order the GeocodeDVD, please click here.


If you don't have a complete address, but do have the zip +4 code, then you can use the Zip+4 DVD to profile your file. The basic Zip+4 will append the 60+ demographic variables from the 2000 Census or you can select our expanded version of Zip+4 DVD with Demographics that adds up-to-date demographic estimates and 5-year projections data to zip+4 records for easy customer profiling.

To order the Zip+4 DVD, please click here.

For information on the Zip+4 DVD, please click here.


Add up-to-date estimates and projections to your site location report with Current year Estimates and 5-year Proections. This product is ideally suited for business users who need to know where to market, where to expand, and how to allocate resources. The Estimates and Projections let researchers identify changes that have already occurred in communities since the 2000 Census and forecasts demographic changes that are likely to occur in the future.

To order Estimates and Projections, click here.

For more information on Estimates and Projections, click here.

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GeoLytics, Inc.
PO Box 5336, Somerville, NJ 08876 · 1-800-577-6717 · Voice: 1-908-707-1505 · Fax: 1-908-707-1595
E-mail · Web http://www.geolytics.com · Demographic Resources