Spectrum Marketing Segmentation allows you to perform the many profiling aspects needed to create a comprehensive sense of your marketplace as well as analyze your customers.
What we find is that people tend to live near people "like themselves". So we need to figure out where these clusters of like-minded people live.
The Spectrum interface allows the user to answer four different sorts of questions:
- What kinds of people live near a given address (store location), and how many of these sorts of people are there?
- What kinds of people live in a given geographic area, and how many are they? This is useful when trying to decide where to locate a new store.
- Where do certain kinds of people live? Used when trying to figure out where to market to find your kind of customer.
- Who are my customers, what types of people are attracted to my different offerings?
The "kinds of people" are technically called "sociological profiles" or just profiles. These groupings of households that share certain sociological traits and create sub-cultures share common characteristics (such as age, income, race, household structure, education, etc). In order to expand your market you need to know who your customers are and then where to find more people just like them.
Spectrum Market Segmentation includes the ability to:
Run a report for a given site location - to learn more click here
Analyze which area will be the best to locate a site - to learn more click here
Find more customers just like the ones you already have - to learn more click here
Profile Your Customers - to learn more click here